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About Shado
A New Standard For Ownership.
Shado is an Australian authentication and provenance company developing discreet technology for luxury watches and handbags, built in before first sale. Each protected watch or handbag is connected to a digital identity that can be checked in the app or through Vault Lookup. It can show ownership records, certificate status, secure transfer, and a stolen flag that blocks transfer if the owner reports it lost or stolen.
Shado has three editions: Provenance for certificate records, Sentinel (in development) for location reporting while Protection Mode is on, and Guardian (in development). Boutiques, resellers and insurers check a piece by tapping it with the Shado app or entering its Shado ID on Vault Lookup.
Shado is pre-launch and preparing pilot partnerships in the UK and EU. The company is also in early conversations with Swiss and European luxury watch contacts. Product visuals and public materials reflect the intended direction and will be updated as milestones progress.
authentication Category
boutiques,
insurers Who it's for
Luxury Market Insights
Industry context. These articles are not Shado press coverage, they reflect the broader market Shado operates in.

Fraud
Louis Vuitton and Chanel top the most-counterfeited luxury brands list
08 May 2026 · Paris Select Book
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Fraud
Entrupy's State of the Fake 2026: Louis Vuitton named the most-counterfeited luxury brand
23 Apr 2026 · Fashionista
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Resale
Resale is gaining ground: luxury brands are split on how to respond
24 Jan 2026 · The Fashion Law
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Market
Global tariffs boost secondhand luxury sales and push pre-owned values higher
18 Dec 2025 · TheStreet
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Regulation
How to prepare for the EU's Digital Product Passport law
29 Aug 2024 · Fashion Dive
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Technology
Digital Product Passports: the future of fashion transparency and sustainability
02 Dec 2024 · WWD
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Fraud
Database shows luxury watch thefts and insurance fraud on the rise
30 Apr 2025 · Claims Journal
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Fraud
Calling time on luxury watch fraud: a digital counter-revolution
16 Sep 2025 · Claims Journal
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Media & Press
Get In Touch.
For editorial enquiries, interview requests, or information about Shado’s technology and market position, contact the team directly.
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