A man in a navy suit shows the cuff of his sleeve and a steel-bracelet luxury watch.

Presence Without
Presence

What you own, protected.
What it means, preserved.

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The Premise

Luxury Was Never Designed
For The World We Live In.
Until Now.

Read our vision
A hand rests on a tan leather handbag with an embedded sensor.
A brushed-steel luxury watch bracelet and clasp, lit against a dark ground.
What Shado is

A Hidden Layer Of
Certainty.

For watches and handbags that will change hands over the years. A module is set into the clasp or lining at manufacture, linking the piece to its own Shado record from first sale through to every later owner.

Receipts and certificate cards can go missing. The Shado record doesn’t depend on them. It keeps a verified history of the piece that can be checked at any time.

The problem Shado was built to solve
$30B+
estimated annual losses to luxury brands from counterfeits
TechCrunch, 2026
70%
of resale customers value verified proof of authenticity
BCG × Vestiaire Collective, 2025
$320-360B
projected resale market for fashion and luxury by 2030
Resale's Next Chapter, 2025
The Method

Invisible
By Design.

Bound At Origin

The brand fits the module at manufacture, before first sale, so the record starts with the piece.

Transferred With Consent

The new owner confirms the transfer in their own app, and the handover is added to the history.

Made To Last

It is made for years of ownership, including the resale that may follow. If the strap or module is removed, the break is recorded and shows at every tap.

Yours To Carry Forward

Add the reason you bought it, or the words you want the next owner to find. The Inscription is saved to the record and passes to the next owner.

Looking inside an open tan leather handbag, rich grain and stitching.
A fighter pilot in the cockpit at altitude.
The Inscription

A Sealed Message,
Kept With The Piece.

After his last mission, a fighter pilot writes down why the watch mattered and saves it to the record, so years later his son can tap the watch and read it.

The note becomes an Inscription, saved in the record for the next owner.

The Tughra proves what the piece is.
The Inscription keeps what it meant.

“I believe the things we treasure deserve to be protected, and the stories behind them deserve to last.

That’s why I’m building Shado: technology built into the piece itself, so it carries its proof, ownership and history forward without changing how it looks or feels.”

Matthew Lee · Founder

About Shado
The Collection

Three Editions. One Standard.

Patents pending · Designed in Australia

A plain shield engraved into brushed dark steel.
Sentinel Edition

Flagged If It Goes Missing

Aegis · Bastion

If a piece goes missing, it can be flagged as lost or stolen in the app on every edition, and no one can transfer it. Sentinel adds location reporting to the owner while Protection Mode is on. Sentinel is in development.

A gold fingerprint on a dark, worn surface.
Guardian Edition · In development

Generational Yours

Seraph · Sanctum

Guardian is in development, for pieces that carry meaning beyond their value.

The Shado Vault

Proof Before The Conversation.

Sample piece: a chronograph watch with a brown leather strap.

Chronograph, Provenance Heirloom

SHD-0000-1234

Registered

Category

Watch

Edition

No. 024 / 150

Registered

October 2025

Transfers

2 recorded

Tamper record

No tamper recorded

A removed strap or module is recorded and shows at every tap.

Sample record, for illustration. Owner identity is never shown. Shado does not determine legal title or condition.

Search the vault

Before any private sale or resale, tap the piece with the Shado app or check its Shado ID here.

For Partners

Work With Shado

For boutique, insurance, and brand partnerships, speak directly with the team.