Authenticity Verified
Heritage · HeirloomYour watch or handbag carries a Tughra, its digital certificate of authenticity, bringing its origin and ownership trail into one place, so every future sale comes with proof already attached.

What you own, protected.
What it means, preserved.
The brand fits the module at manufacture, before first sale, so the record starts with the piece.
The new owner confirms the transfer in their own app, and the handover is added to the history.
It is made for years of ownership, including the resale that may follow. If the strap or module is removed, the break is recorded and shows at every tap.
Add the reason you bought it, or the words you want the next owner to find. The Inscription is saved to the record and passes to the next owner.
After his last mission, a fighter pilot writes down why the watch mattered and saves it to the record, so years later his son can tap the watch and read it.
The note becomes an Inscription, saved in the record for the next owner.
The Tughra proves what the piece is.
The Inscription keeps what it meant.
“I believe the things we treasure deserve to be protected, and the stories behind them deserve to last.
That’s why I’m building Shado: technology built into the piece itself, so it carries its proof, ownership and history forward without changing how it looks or feels.”
Matthew Lee · Founder
About ShadoPatents pending · Designed in Australia
Your watch or handbag carries a Tughra, its digital certificate of authenticity, bringing its origin and ownership trail into one place, so every future sale comes with proof already attached.
If a piece goes missing, it can be flagged as lost or stolen in the app on every edition, and no one can transfer it. Sentinel adds location reporting to the owner while Protection Mode is on. Sentinel is in development.
Guardian is in development, for pieces that carry meaning beyond their value.
SHD-0000-1234
Category
Watch
Edition
No. 024 / 150
Registered
October 2025
Transfers
2 recorded
Tamper record
No tamper recorded
A removed strap or module is recorded and shows at every tap.
Sample record, for illustration. Owner identity is never shown. Shado does not determine legal title or condition.
Before any private sale or resale, tap the piece with the Shado app or check its Shado ID here.
For boutique, insurance, and brand partnerships, speak directly with the team.